Renren.com 101
Source: SocialBeat-Interpreting Innovation
Users:
Q: After you graduate from college, will you still use Renren.com?
The majority of users are still students, though Renren strives to expand its market towards an older demographic, and retain younger users after graduation. Currently, the key function of Renren is to reconnect with old friends and classmates. There is an emphasis for connecting with real-life friends online, just as with Facebook.
However, faced with the competition from other social network sites in China, Renren still has a long way to go if it wants to dominate the social networking market in China.
Revenues:
Q: Are there opportunities for development of advertising on Renren.com, which could drive revenue?
Annual revenue was over 100 million RMB ($15 million) in 2009, according to the company. The primary revenue channel is advertising from consumer goods, games and e-commerce.
Games:
Q: What role do online games play on Renren.com?
Renren offers a lot of online games developed by third parties. For most users, it's one of the most important activities on Renren.com. Take the game "Happy Farm" as an example. I pulled out the statistics collected by AppLead and compared it with the similar application "Farmville" on Facebook.
Happy Farm's Daily Users: 3,114,043
FarmVille's All Users: 16, 468, 662
Q: After you graduate from college, will you still use Renren.com?
The majority of users are still students, though Renren strives to expand its market towards an older demographic, and retain younger users after graduation. Currently, the key function of Renren is to reconnect with old friends and classmates. There is an emphasis for connecting with real-life friends online, just as with Facebook.
However, faced with the competition from other social network sites in China, Renren still has a long way to go if it wants to dominate the social networking market in China.
Revenues:
Q: Are there opportunities for development of advertising on Renren.com, which could drive revenue?
Annual revenue was over 100 million RMB ($15 million) in 2009, according to the company. The primary revenue channel is advertising from consumer goods, games and e-commerce.
Games:
Q: What role do online games play on Renren.com?
Renren offers a lot of online games developed by third parties. For most users, it's one of the most important activities on Renren.com. Take the game "Happy Farm" as an example. I pulled out the statistics collected by AppLead and compared it with the similar application "Farmville" on Facebook.
Happy Farm's Daily Users: 3,114,043
FarmVille's All Users: 16, 468, 662
